It’s been quite a while since we’ve updated this site, and a lot has happened since then, but… not much has really changed when it comes to our team, huh?
For me, I fell into a familiar rhythm of praying in the final week of the regular season that things would work out and we’d get into the playoffs — only to find myself having to decide what other team I was going to cheer the rest of the way to the Super Bowl.
Many will and have said that it’s unfair to assess the end of this season because of Tony’s injury that kept him out of the final game, but it should’ve never come to that sort of do-or-die situation.
So, I started my annual reflection on the problems of this team and didn’t
come up with anything new: Jerry Jones being GM, questionable play-calling and time management, squandered opportunities.
But then I thought of something new that is sorta counter-intuitive to what we always hear from Cowboys fans and media personalities since they’re all concerned with restoring the star to what it once represented.
It’s the most iconic of icons. The emblem of America’s Team. The logo of the most valuable NFL franchise. The brand at midfield of the most expensive stadium in pro sports.
The problem is the star. The problem is that we buy into an image we don’t deserve. We’re all iconicism and no substance. What would happen if the Cowboys radically rebranded? Thousands of Texans would have heart attacks. Why? “The Cowboy uniforms and the star are too recognizable and iconic to change!” You know who’s never said that? The 49ers. The Patriots. The Broncos. The Seahawks. The Ravens. The Giants. The last six conference champions.
When did we decide we’re too good to do something radical and different? Where’s our 12th man?
I’m not saying marketing, uniforms and fanaticism will fix some very real personnel and salary cap problems, but a change in philosophy from the top down is sorely needed — a change in what this organization is about.
Is it spectacle, or is it winning football games? Is it ticket sales or is it earning respect? Is it the fans or some sort of pretension.
The Cowboys make rookies earn their star. Maybe it’s time the organization as a whole started earning its star.